The Online Shopping Mall Inclusion in our online shopping mall is an exclusive opportunity only offered to merchants using the StoreExec™ Always Open System. Our eComMall™ technology is completely integrated into the StoreExec™ system. When you use StoreExec™ to add a product to your own online store, it is automatically added to one or more of our local and regional online shopping malls. These online shopping malls make it easy for shoppers to browse the products from many local merchants on one convenient website. Shoppers can easily search for products by category, key word, merchant name, price, etc. They can add products to their shopping cart from multiple merchants at once, speeding up checkout. The malls are promoted by local media advertising. This marketing effort is paid for by merchants through a one-dollar marketing fee per purchase on the mall. There are no additional monthly fees or charges for being included in our malls. You never pay these marketing fees for purchases from your own website, just for transactions from the mall.